Botox Training For Beauty Therapists in London

The opportunity

London is most populous city in England and in the entire United Kingdom, with a population of over 7.5 million residents. The aesthetics market in London is large and growing. For example, the British Association of Aesthetic Plastic Surgeons noted a rise of 5% in overall aesthetic surgical procedures in 2010. However, on the non-surgical front, various aesthetics clinics are reporting rises in enquiries year on year of up to 100%, with injections of substances such as dermal fillers increasing between 10-20%. This increasing expenditure on luxury treatments is despite the adverse economic circumstances that have hit the UK and the city of London in particular.

Image By Tim J Morris

The Aesthetics Market in London – The Pros

The main “pro” regarding the aesthetics market in London is that the population has the largest representation from the higher socio-economic classes. Despite the recession, Londoners as a whole still enjoy a higher proportion of disposable income and as a general rule have more money to spend on luxury goods such as non-surgical cosmetic procedures. Dr Nick Lowe, of the UCLA Medical School, sums up the situation: “In wealthy clusters like London which caters for the high end consumer there is very little change since the recession, and waiting lists remain full at the best clinics, but the cosmetics surgery chains which operate all around the country must have seen a slowdown.”

Londoners have certainly developed a culture that celebrates beauty and aesthetics clinics are catering to this need. One need only take a ride in the London Underground to see the multitude of advertisements for anti-wrinkle injections and cosmetic surgery procedures to see how openly such offerings are flaunted. Additionally the TV and tabloids are saturated with celebrity gossip and often extoll the virtues of aesthetic procedures such as Botox.

The Aesthetics Market in London – The Cons

With great demand also comes great competition. While the need is large and growing, everyday more and more cosmetic clinics spring up offering Botox, dermal filler treatments and other non-surgical cosmetic procedures such as chemical peels. As more and more clinics open, the less savvy clinics are forced to shut their doors due to lack of business.

On this front, beauty therapists have an advantage in that their client base is built on the staple of cosmetic treatments that they offer. The addition of non-surgical cosmetic injectable procedures to the treatment offering is often well accepted by the loyal customer base and provides a platform for growth.